One of our most frequently asked questions is “what is TSOG?” and to be honest I have asked myself this question for the past 2.5 years. Don't get me wrong, I know exactly what my brand is, the problem for me has always been in how I can answer this question because my vision for TSOG is so vast and wide that I don't even know where to start but through this blog I'm hoping to give the foundation of this answer.

I was 10 years old when I first gave my life to Jesus Christ and received this vision. From then on out I have been in pursuit of this dream and it is only the beginning. Y'all really haven’t seen anything yet…



A year and half ago I sat down with my older brother Tui and we brainstormed ideas for our new collection. Tui has always been our silent partner and co-ceo. We strongly believe that without his mentorship TSOG will not have the solid foundation that we have today. Unfortunately, my dear brother passed away before our collection was complete. Up until that point I never released a collection or design without his approval so collection 03 was a huge challenge!

After my bro passed, I had thoughts of giving everything up and at my lowest point in grief I really did give it up, but my bro’s words kept replaying in head. A few days before he passed, he sat me down and told me that I was ready to run the business on my own. He told me to trust in God and the gifts and talents God gave me to continue running the business. We had a fight prior to this conversation (the cons of siblings in business together – if you know you know lol) but it was only a few days later (after he passed away) that I finally understood what he meant and have been battling through this tough season since.



TSOG is made up of 5 core values. These core values are our foundation and represent our fundamental belief system.

  1. Authenticity

From the get-go our aim has always been to bring forth authentic, aesthetic, unique and creative designs that really showcase the story of Jesus Christ and His life ministry. The only crowd we have ever followed is the crowd that is led by Jesus and let me tell you it is not a popular crowd to follow. In fact, it's probably the most hated and judged crowed but guess what - that has never stopped us and never will.

  1. Humility

TSOG is a gift to the body of Christ. We are changing the tone of voice and approach to people. We respect you as a human being despite your sexuality, race, gender, belief system and religion. Our aim is to start a conversation, provoke a thought, challenge beliefs systems and statements in the form of a conversation as opposed to screaming in your face and bible bashing you. We’re not about that life…We are also not here to point out your sins, judge or condemn you in any way, shape, or form. Our aim is to point you to Jesus Christ who is the Lord and Savior of the world! Just look at Jesus’ humbling life and you’ll understand why humility is a part of our core values. We are here to serve you and our communities.

  1. Grace

We mentioned above that we are changing the tone of voice and we are changing it with Grace. Grace is more than just the name of our business. Grace is the most important concept in the Bible, Christianity, and the world. It is most clearly expressed in the promises of God revealed in scripture and embodied in Jesus Christ. Grace is the love of God shown to the unlovely; the peace of God given to the restless; the unmerited favor of God.

  1. Truth

We are following the commission of Jesus in Matthew 28:16-20. Our message is the message of Jesus Christ in its entirety because we believe that it is the truth; John 14:6 – Jesus said to him, “I am the way, the truth, and the life. No one comes to the Father except through Me.”

  1. Unconditional Love

We are not here for personal gain. Don’t get me wrong, yes, we want to succeed and make money, but our number 1 goal is to spread the Gospel of Jesus Christ. We are not money motivated but Kingdom motivated. We are Kingdom financiers in its entirety, and this means everything you invest into our business goes towards our greater vision of serving the needs of others. We stay grounded in the Word of God and are careful to follow the principles of God. Just know that when you buy a product, you are investing into programs we are building to serve the needs of others and our community. Read 1 Corinthians 13.


These are our core values. They are the heartbeat of TSOG. These values have carried our business throughout every season of our Journey. From the very beginning we have stated that TSOG is the story of Jesus Christ and that will never change. We strongly believe that Jesus Christ is not just “a part” of our life but He IS our life and our core values reflect that. It’s so important that you know who we are and what we represent!



For the past 2.5 years we have been working on laying the foundation of our Business. Now that our foundation is set, we will be expanding and exploring into other areas of business and we cannot wait to release and share our new ventures with you all. Our business motto has always been “the best is yet to come” because we will always be a work in progress. With my bro’s words in mind together with the foundation he helped us set, I’ll continue to keep my ten toes down, eyes on the goal ahead of me, and follow God and his Word always. I will continue to fight the good fight of faith and do my part in carrying on the legacy. What is this legacy? The legacy of ALL Christian brothers and sisters who came before me and paved the way for Christianity. The legacy of Jesus Christ through and through.

We believe that God has raised up a Generation for such a time as this. If you hear this call in your heart, you are a part of this legacy. It’s time to wake up! God is calling you to arise and shine! Join the movement :)


Many Blessings,

Tauilo Talafaaoti

President of TSOG

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Such a good read! And what an amazing representation of TSOG 🙌🏽👏🏽❤️


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